🚀 The first global venture studio with an AI co-founder

From idea — to unicorn

We start where no one else does.

Accelerators only take you with an MVP, a team and traction. We start at the idea stage — and walk you through Lean 3.0 all the way to a global company, with Mars, your AI co-founder, beside you.

Start with Mars How it works

📘 Based on the book Lean Innovation 3.0 · free to start.

The shift

The old way kills ideas. Lean 3.0 doesn’t.

Lean Startup said “build an MVP and see”. Lean 3.0 goes earlier: you sell before you build.

Build-first

Product first

Six months building an MVP on faith
Launch — and silence: there’s no market
Money & time burned before the first customer
Pivot when it’s already too late

Lean 3.0 · Sell-first

Sale first

Validate the problem through interviews
Find early adopters & design partners
Make the first sale before any code
Build only what people already pay for

Scientific foundation

Not “common sense”. Behavioral economics.

Lean 3.0 is built on Prospect Theory by Kahneman & Tversky. Founders, customers and investors all decide under uncertainty and bias — loss aversion above all. Understand it, and you win the market.

🏅 Prospect Theory — Nobel Prize in Economics, 2002

A golden triangle — or a Bermuda one?

🎯Customerto pay or not — weighing the loss

🧭Founderwhat to build — under uncertainty

💼Investorwhether to believe — same scales

All three decide under cognitive bias

All three in sync — a unicorn is born. One link missing — the startup vanishes like in the Bermuda Triangle. Our methodology aligns all three sides — that’s why Mars is by your side.

Methodology

The five stages of Lean 3.0

The path straight from Igor Peer’s book — on the Startup Mastery platform. Every stage builds on the previous, no skipping.

🎧

Pre-Start Marketing

Listen to the market first. Problem hypothesis, segments, who to ask.

✅

Problem validation

Customer interviews. Confirm the pain with facts, not opinions.

⭐

Early adopters

Find those ready to go first. Your design partners.

📦

MSP

Minimum Sellable Product — not just viable, but sellable.

💰

First sale

Money in the account before any code. Traction you can grow on.

Meet

Mars — your AI co-founder

Not a one-line chatbot. Mars is trained on the entire Lean 3.0 methodology and takes on the work of a whole team.

Mars

Dedicated AI Co-Founder

Knows startups and Lean 3.0 inside out. Runs your project on the platform — every day, no days off.

Start with Mars

🧠

Lean 3.0 methodology

knows the framework cold and guides you by it

🔍

Customer research

interviews, segments, demand validation with facts

💻

Writes code

from prototype to a working MSP

📊

Presentations

pitch decks for customers and investors

📈

Financial models

unit economics, forecasts, scenarios

🚀

Runs the project

keeps the pace, drives to the next milestone

Launch trajectory

Your climb to orbit

From countdown to orbit. At Countdown you might not launch — if the idea doesn’t pass validation, that’s an honest stop before any money is spent.

🌍

OrbitPlatinum

partnership

🛰️

LiftoffSilver / Gold

equity

🔥

IgnitionBronze

€150

⏱️

CountdownBasic

€0

Three levels

From idea to orbit

Not just to help you start — but to guide you by the right methodology to a global company. You enter, you show traction, we become a partner.

Countdown → Ignition · Bronze

Education + validation

Text-based Mars · platform

You come in with an idea. Mars validates it himself — personas, research, a problem infographic — with no landing and no ad budget.

The full methodology path
Idea & competitor breakdown
Validation via personas & research
📘 The Lean 3.0 book included (worth €30)
Personal group with Mars

€0 → €150a token Bronze fee = a filter for those who actually do the work

Venture Studio Liftoff · Silver / Gold

MSP and first sales

Dedicated Mars · equity 5–25%

Bronze confirmed the problem — now we package it. Mars builds a real landing, opens a waiting list, hunts early adopters and design partners. We drive traffic and join for equity.

Everything in Ignition
Mars as a dedicated AI co-founder
A real landing: problem + solution
Waiting list → early adopters → design partners
MSP, first sales, Local PMF

Equity 5–25%we join for a stake against results

Orbit · Platinum

Global PMF and scale

Global partner network

Local PMF proven — we take you global through our partner network. From a working local model to global product-market fit.

Everything in Liftoff
Reaching global product-market fit
A global network of partners & hubs
Access to capital

Partnershipterms are individual

How it works

Five steps — and Mars is running your project

You arrive here

Learn the program, the methodology and how Mars works.

First question

Ask in the widget — Mars answers right away.

Personal group

Move to Telegram — your own group with Mars.

Project on the platform

Mars opens your project and starts running it.

Community

Demos, networking, Zoom and offline with other founders.

Who it’s for

Who this is for

💡

You have an idea

But you don’t know if there’s a market — and you’re afraid to waste six months.

🔨

You’re already building

And you want first sales faster — with a partner, not alone.

🤝

You need a co-founder

Who actually works on the project 24/7 and keeps you in rhythm.